Social Media Marketing Doesn’t Matter? A flawed argument, Prof. Kane!

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.  This fundamental hasn’t changed since the advent of digital marketing and all of the platforms that this encompasses.  Social media marketing is a very important part of this process and I […]

Top 10 “Local SEO” tips for Small Businesses in Ireland

I recently wrote about the mistakes companies make in SEO, which generated some views and shares.  Upon reflection, I thought I would do a follow-up article to address a specific side of Search Engine Optimisation – Local SEO in Ireland and aim it at small business owners who probably don’t have dedicated marketing staff to […]