Digital Marketing – a brief survey of the Irish Property Market

Everyone knows the last decade has been a challenge for the Irish property industry.  Things have picked up in Dublin since the economic meltdown of 2008, but it’s still hard times out there, and estate agents continue to identify new strategies to find and engage with potential home buyers. Newspaper and TV ads are slowly […]

Social Media Marketing Doesn’t Matter? A flawed argument, Prof. Kane!

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.  This fundamental hasn’t changed since the advent of digital marketing and all of the platforms that this encompasses.  Social media marketing is a very important part of this process and I […]