Forty-five of the “Irish Times’ Top 100 Companies” in Ireland FAIL the Google Mobile Test

You might not know this but Google already penalizes sites that provide a bad experience to mobile searchers.  Sites generating errors and other problems for mobile visitors received less visibility in Google’s smartphone results — the results Google shows to mobile searchers, as opposed to desktop searchers

This is potentially bad news for companies who are becoming more and more reliant on search traffic from mobile phone users because … according to Google’s Mobile Search Moments Study,

  • 40% of mobile searches have a local focus
  • 77% of mobile searches occurring at home or at work
  • 17% taking place while users are on the go

Shopping queries are twice as likely to take place while the user is in a store.

It is important to take this information into account when optimizing websites and thinking “mobile first” so that constituents, vendors, employees, and stakeholders can access your information, anytime, anywhere.

Mobileusersearch

In an effort to help mobile searchers know which sites they may click on are mobile-friendly versus which ones are not, Google has added a text label under the URL in the snippet that reads “Mobile-friendly” as the first part of the search result’s snippet. Google said it can be a “frustrating experience for our mobile searchers” to end up on a web page that is not mobile-friendly, thus they are adding the label to their mobile search results to communicate this to the searcher.

Google Mobile friendly

In addition to the mobile-friendly label, Google is experimenting with a new ranking algorithm for mobile friendly web sites.

  • How do you qualify to show such a label for your web pages?
  • Google said it depends on if GoogleBot detects the following criteria:
  1. Avoids software that is not common on mobile devices, like Flash
  2. Uses text that is readable without zooming
  3. Sizes content to the screen so users don’t have to scroll horizontally or zoom
  4. Places links far enough apart so that the correct one can be easily tapped
  • How does Google know how a user can experience your mobile site?
  1. Google has been dropping hints that they understand mobile experience for some time now.
  2. They also recently launched mobile usability reports to help webmasters find issues with their mobile web sites.
  3. Take the Google Mobile Friendly Test – it’s FREE
Are you ready for Google mobile traffic ?

Are you ready for Google mobile traffic ?

It’s quick, and it’s simple, so I tested The Irish Times “Top 100 Companies in Ireland” list and discovered that 45 of the Top 100 are not mobile friendly, plus another 8 got “no score” due to re-directs interfering with the Google bots.

Therefore, only 47% of these top companies qualify for the new mobile initiative from Google.

Irish Times
Top 1000
Awesome Not Mobile Friendly Text too small to read Links too close together Mobile viewport not set Content wider than screen Uses incompatible plugins
1 CRH http://www.crh.ie/ Yes
2 Google.ie http://www.google.ie/ Yes
3 Microsoft Ireland Operations Ltd http://www.microsoft.com/en-ie/default.aspx Yes
4 Covidien http://www.covidien.com/ Yes
5 Dell Ireland http://www.dell.ie/ Fail Fail Fail Fail
6 Smurfit Kappa http://www.smurfitkappa.com/ Fail Fail Fail Fail Fail
7 Oracle EMEA Ltd http://www.oracle.com/ Yes
8 Pfizer http://www.pfizer.ie/ Fail Fail Fail Fail
9 Apple http://www.apple.com/ie/ Yes
10 Paddy Power http://www.paddypowerplc.com/ Yes
11 Kerry Group http://www.kerrygroup.com/ Yes
12 Ryanair http://www.ryanair.com/ Fail Fail Fail Fail
http://www.ryanair.ie Fail Fail Fail Fail
http://www.ryanair.co.uk Fail Fail Fail Fail
13 Musgrave http://www.musgrave.ie/ Fail Fail Fail Fail Fail
14 Boston Scientific http://www.bostonscientific-international.com/ Yes
15 Penneys http://www.primark.ie/ Fail Fail Fail Fail
16 Dunnes Stores http://www.dunnesstores.ie/ Yes
17 ESB http://www.esb.ie./ Fail Fail Fail Fail
18 Total Produce http://www.totalproduce.com/ Fail Fail Fail Fail Fail
19 Topaz http://www.topaz.ie/ Fail Fail Fail Fail
20 Tesco Ireland http://www.tesco.ie/ ?
http://m.tesco.ie/mt/www.tesco.ie/  ?
21 Peninsula Petroleum Ltd http://www.peninsulapetroleum.com/ Fail Fail Fail Fail
22 Tullow Oil http://www.tullowoil.com/ Fail Fail Fail Fail Fail
23 Sandisk http://www.sandisk.com/ Yes
24 Kingston Technology International Ltd http://www.kingston.com/ Fail Fail Fail Fail Fail
25 Glanbia plc http://www.glanbia.com/ Yes
26 Grafton Group plc http://www.graftonplc.com/ Fail Fail Fail Fail
27 ABP Food Group http://www.abpfoodgroup.com/ Fail
28 Perrigo Company plc http://www.perrigo.com/ Fail Fail Fail Fail
29 Phillips 66 Ireland / Whitegate http://www.phillips66.com/ Fail Fail
30 Gilead Sciences http://www.gilead.com/ Fail Fail Fail Fail
31 Intel Ireland http://www.intel.com/ Yes
32 UDG Healthcare plc http://www.united-drug.com/ Yes
33 Irish Dairy Board http://www.idb.ie/ ?
34 CMC http://www.cmc-coal.ie/ Fail Fail Fail Fail Fail
35 Warner Chilcott Plc http://www.wcrx.com/index.jsp Yes
36 VMware International http://www.vmware.com/ Yes
37 Kingspan http://www.kingspan.com/ Fail Fail Fail Fail Fail
38 Facebook http://www.facebook.com/ Yes
39 Diageo http://www.diageo.com/ Fail Fail Fail Fail Fail
40 Ervia (formerly Bord Gáis Éireann) http://www.bordgais.ie/ Fail Fail Fail Fail
41 Maxim Integrated Products http://www.maxim-ic.com/ Yes
42 Adobe Software Trading Company Ltd http://www.adobe.com/ Yes
43 Forest Laboratories Holdings Ireland http://www.forestlabs.com/ ?
44 Symantec http://www.symantec.ie/ Fail Fail Fail Fail Fail
45 Genzyme http://www.genzyme.ie/ Fail Fail Fail Fail
46 Glen Dimplex http://www.glendimplex.com/ Fail Fail Fail Fail Fail
47 Voluntary Health Insurance http://www.vhi.ie/ Yes
48 Greencore http://www.greencore.ie/ Fail Fail Fail Fail
49 Aer Lingus http://www.aerlingus.com/ Yes
50 Origin Enterprises plc http://www.originenterprises.ie/ Yes
51 Kellogg’s http://www.kelloggs.ie/ Fail Fail
52 Eircom http://www.eircom.net/ a
53 Valero Energy Corporation http://www.valero.com/ ?
54 Moy Park http://www.moypark.com/ Yes
55 Tedcastle Holdings
56 Sandvik Mining & Construction Logistics http://www.sandvik.com/ Yes
57 BWG Group http://www.bwg.ie/ Yes
58 Medtronic Vascular Galway http://www.medtronic.ie/ Yes
59 Benex Limited http://www.bd.com/ Fail Fail Fail Fail Fail
60 Ingersoll-Rand Irish Holdings http://www.ingersollrand.com/ Yes
61 Fyffes http://www.fyffes.com/ Fail Fail Fail Fail
62 Hewlett Packard Ireland http://www.hp.com/ Yes
63 Vodafone Ireland http://www.vodafone.ie/ Yes
64 NCR Corporation http://www.ncr.com/ Yes
65 Dawn Meats Group http://www.dawnmeats.com/ Fail Fail Fail Fail
66 Boylesports http://www.boylesports.com/ Yes
67 Glen Dimplex http://www.glendimplex.com/ Fail Fail Fail Fail Fail
68 ICON plc http://www.iconplc.com/ Fail Fail Fail Fail
69 Caterpillar http://www.fgwilson.com/ Yes
70 Energia http://www.energia.ie/ Yes
71 SSE Airtricity http://www.airtricity.com/ Fail Fail Fail Fail Fail
72 C&C Group plc http://www.candcgroupplc.com/ Fail Fail Fail Fail Fail
73 Dragon Oil http://www.dragonoil.com/ Fail Fail Fail
74 DHEL / Doosan http://www.doosan.com/ Yes
75 Dunbia http://www.dunbia.com/ Yes
76 Netgear http://www.netgear.com/ Yes
77 Bard Shannon http://www.crbard.com/ ?
78 Dairygold http://www.dairygold.ie/ Fail Fail Fail Fail Fail
79 Aldi http://www.aldi.ie/ Yes
80 Avaya http://www.avaya.com/ Yes
81 SAP http://global.sap.com/uk/ireland/index.epx ?
82 An Post http://www.anpost.ie/ Yes
83 Lidl http://www.lidl.ie/ Yes
84 Kepak Group http://www.kepak.com/ Fail Fail Fail
85 SISK Group http://www.siskgroup.com/ Fail Fail Fail Fail Fail
86 Synopsys http://www.synopsys.com/ Fail Fail Fail Fail Fail
87 Diesel Card Ireland Limited http://www.dcicard.ie/ Yes
88 PepsiCo http://www.pepsico.ie/ Fail Fail Fail Fail Fail
89 Henderson Group http://www.henderson-group.com/ Fail Fail Fail Fail
90 Amdocs http://amdocs.com/ Yes
91 Shire Pharmaceuticals Ireland http://www.shireireland.com/ Fail Fail Fail Fail
92 Syncreon http://www.synecron.com/ ?
93 An Post National Lottery Company http://www.lottery.ie/ Yes
94 Organon http://www.msd.ie/ Fail Fail Fail Fail
95 Applegreen http://www.applegreen.ie/ Yes
96 Stonehouse http://www.stonehouse.ie/ Fail Fail Fail Fail
97 Schneider Electric http://www.schneider-electric.ie/ Fail Fail Fail Fail Fail
98 Microchip Technology Irelan http://www.microchip.com/ Fail Fail Fail Fail
99 Emc http://ireland.emc.com/index.htm Yes
100 Luxxotica http://www.luxottica.com/en/ Yes
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