Social Media Marketing Doesn’t Matter? A flawed argument, Prof. Kane!

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.  This fundamental hasn’t changed since the advent of digital marketing and all of the platforms that this encompasses.  Social media marketing is a very important part of this process and I […]

Search v Social – what is the best digital marketing option?

Introduction I’ve been doing some analytics on my blog pages recently and the analytics threw up some interesting results.  Data is always interesting because it tends to make me ask questions that I might not have asked if I hadn’t seen the data.  Social media (SoMe) is full of opinionated people trying to support their […]